Services
What we build, and why it matters
01 · Your team spends hours on work a machine should do.
AI integration & automation.
Most companies don’t need "an AI strategy" — they need three or four painful workflows automated well. We start by mapping where your team loses time: triaging inbound email, extracting data from invoices and contracts, drafting repetitive reports, reconciling records between systems. Then we build focused automations using models from OpenAI and Anthropic, connected directly to your existing stack. Every automation ships with logging, fallbacks, and a human-review step where the cost of an error is real.
What you get
- Document and invoice processing without manual data entry
- Email and ticket triage routed automatically
- Reports and summaries generated on schedule, not on request
02 · Customers wait. Leads go cold. Staff answer the same question fifty times.
Custom AI agents & chatbots.
Off-the-shelf chatbots fail because they don’t know your business. We build assistants grounded in your actual content — product docs, policies, price lists, past conversations — with retrieval that cites its sources and guardrails that keep answers inside what you’ve approved. For sales teams, we build lead-qualifying agents that engage enquiries in Arabic or English, collect what matters, and hand warm leads to a human. Every agent we ship includes an escalation path: when the AI isn’t sure, a person takes over.
What you get
- Customer support that answers instantly, 24/7, in Arabic and English
- Lead qualification that runs while your team sleeps
- Internal assistants that make company knowledge searchable
03 · Your operations run on spreadsheets, WhatsApp threads, and memory.
Web apps & internal tools.
Every growing company hits the point where the spreadsheet becomes the bottleneck: no permissions, no history, no single source of truth. We build the tool that replaces it — customer portals, inventory and operations dashboards, approval workflows, admin panels — using TypeScript, React, and PostgreSQL. We keep the stack boring on purpose: standard, well-documented technology that any future developer can maintain. You own the code and the infrastructure from day one.
What you get
- One source of truth instead of five conflicting spreadsheets
- Dashboards that show the state of the business in real time
- Workflows with permissions, history, and accountability built in
04 · Your customers live on their phones. Your product doesn’t.
Mobile & universal apps.
One codebase, every platform. We build with React Native and Expo, shipping to the App Store, Google Play, and the web from a single TypeScript codebase — so you maintain one product, not three. When platform APIs run out, we don’t: we write custom native modules in Swift and Kotlin for payments, camera pipelines, Bluetooth, or whatever your product actually needs. Over-the-air updates push fixes and improvements in minutes instead of waiting on store review, and automated builds and releases through EAS keep shipping uneventful — the way it should be.
What you get
- iOS, Android, and web from one codebase — one team to maintain it
- Custom native modules in Swift and Kotlin when off-the-shelf runs out
- Over-the-air updates that ship fixes in minutes, not review cycles
05 · Your product is only as reliable as the infrastructure under it.
Backend & cloud services.
The invisible half of every good product is a backend that doesn’t page anyone at 3am. We design APIs and data models that stay coherent as features pile on, build them with TypeScript, Python, and PostgreSQL, and deploy them on AWS with infrastructure as code — so every environment is reproducible and nothing lives only in one engineer’s head. Monitoring, alerting, backups, and least-privilege security come standard, not as an upsell. And because cloud bills grow quietly, we treat cost as part of the engineering: right-sized instances, sensible storage tiers, and no zombie resources.
What you get
- APIs and data pipelines that stay fast under real load
- Infrastructure as code — reproducible, documented, and yours
- Monitoring, backups, and security baked in from day one
06 · You have a validated idea and a closing window to ship it.
MVP development for startups.
The most expensive mistake a startup makes is building too much. We help founders cut the scope to the version that tests the riskiest assumption, then build it fast: typically four to eight weeks from kickoff to a product real users can touch. You get clean TypeScript code on AWS that a future in-house team can take over without a rewrite, plus honest advice about what to build next — and what not to build at all.
What you get
- A working product in front of users in weeks, not quarters
- A codebase your future CTO will thank you for
- Ruthless scoping — we tell you what to cut, not just what to build
Not sure which of these fits your problem?
That’s what the first call is for. Describe the bottleneck; we’ll map it to a solution — or tell you honestly if custom software isn’t worth it.